Privacy

The estimate form

When you send an estimate request, the form sends what you enter and choose:

• Your name and phone number
• Your email address, if you add one
• Your city and, if you add it, your street address
• The property type and what you would like lit
• The page you sent it from

Requests are delivered by email through Web3Forms, a form delivery service. A request reaches Holiday Light Service either directly or by way of Modern Apex Strategies, the company that builds and manages this website and its advertising, and it is used to follow up about your estimate. Web3Forms handles the message on its way under its own privacy policy.

Analytics and advertising tags

This site loads the Google tag for Google Analytics and Google Ads. It measures visits and counts the calls and estimate requests that come from ads, and it can set cookies in your browser.

The site sends the tag simple events, such as a tap on a phone link or a sent request, along with the property type and city you chose. It never sends your name, phone number, email or address.

You can block or clear cookies in your browser settings at any time.

The ad attribution cookie

When you arrive from an ad or from a link with campaign tags, the site saves a first-party cookie named apx_attr for 90 days. It holds the ad click identifiers and campaign (UTM) values from that link, the page you arrived on, the site that referred you and the time of that first visit. It holds no name, phone number or email.

If you send an estimate request, a copy of the request and those campaign values also go to Modern Apex Strategies, the company that builds and manages this website and its advertising, so Holiday Light Service can see which ads lead to requests. Taps on phone links, and one visit note per browser session with the page and whether an ad click was present, are reported the same way, without personal details.

You can clear or block the cookie in your browser settings. The site and the form keep working without it.

Phone links

Phone numbers on this site are tel: links. Tapping one opens your phone or calling app with the number shown, and the call goes straight to Holiday Light Service. The website does not record calls. The tap itself is counted as described above.

Call tracking

This site uses CallRail, a call tracking service. The phone number you see may be a CallRail tracking number that rings straight through to Holiday Light Service. It helps Holiday Light Service see which ads and pages lead to calls.

For each call, CallRail logs the number you called from, the time and length of the call, and the page or ad that led to it. Calls are not recorded. CallRail handles this information under its own privacy policy.

Hosting, fonts and media

The site is a set of static pages hosted on GitHub Pages. Like any web host, GitHub receives technical details such as your IP address and browser type when your browser requests a page.

The fonts, photos and videos are served from this site, so no font or video service sees your visit. The Facebook link takes you to Facebook, where Facebook's own policy applies.

Questions

For questions about your information or a request you sent, call Holiday Light Service at (248) 756-8915.